Franco Massolino is the fourth generation to sit at the helm of this family run estate, founded in 1896. Located in Serralunga d'Alba, an area known for its serious and structured wines with great longevity, where Massolino largely let nature dictate the style of their Barolo (though since Franco started managing things in 1994, there is a more modern purity to the fruit of the wines). The vineyards here have largely chalky soils and sit at altitudes of 320-360 metres. The 2011 vintage is uncharacteristically plush and seductive, with plenty of immediate forward fruit. Galloni describes these wines as a "contemporary expression of traditionalism", which seems apt.